Client: The Intercontinental Hotels Group (IHG)
Creative Direction & Design: Nandhini Mehra
Content & Strategy: Raleigh Gresham
Printing: Henry & Co • Atlanta, GA

This book was created for IHG, as a catalogue of services. The first section of the book includes perforated forms that could be filled in, as the user navigated through the book. Custom icons were created for each of the attributes, to help the user easily identify what they were looking at, and to help them fill out the form. I wanted to create a clean and easy way to display a large amount of information, while maintaining IHG's brand standard colors and typography.

As a way to make this book stand out from other materials an IHG employee would receive, the cover was kept very minimal, with the name and the edition number embossed on a deep red paper.