Client: Symmetrics Group // Avon
Creative Direction & Design: Nandhini Mehra
Art Direction & Design: Megan Dombeck
Illustration: Evan Csulik & Jason Murphy
Photography: Ken Soons
Account Director: Sherry Artesiano
Printing: Henry & Co. (Binder), ProGraphics (Inside Pages & Gameboard) • Atlanta, GA

The Symmetrics Group approached us with the task of designing Avon's Coaching Playbook, and a Gameboard. This playbook is used as a way of training Avon representatives, and is densely packed with worksheets, and vital information. The challenge was to present 200+ pages of very complex content, within nine sections, in a unique way that spoke to Avon's brand and values. We developed the idea to use makeup smears and smudges within the book, to tie it back to the brand and provide easy, repetitive, visual cues to the reader. We created the makeup marks from Avon products, shot and edited them, and developed a system for their use within the book.

The overall success of the first round of the Playbook, allowed us to create a second version—the #AvonCoachApproach.